Best AI Visibility Tools in 2026: 10 Platforms Compared

The best AI visibility tools in 2026 track how ChatGPT, Perplexity, Gemini, Claude and Google's AI answers mention, rank and describe your brand against competitors. For enterprise teams, Profound, Scrunch and AthenaHQ pair broad engine coverage with enterprise controls such as SSO and API access. SEO teams already on Semrush or Ahrefs can add those vendors' AI visibility products. Otterly.AI, Rankscale and LLMrefs are lower-cost subscriptions, and AI Brand Track (our product) offers automatic weekly monitoring from $39/mo, a 14-day Starter trial for $9 and pay-as-you-go credits. The right pick depends on which AI platforms matter to you, how many prompts you need to track, and whether you want a subscription.

Prices and features checked on October 27, 2026. They change often, so check each vendor's site before you buy. We took the details below from each vendor's own website. We did not run benchmark tests, and we don't publish ratings.

Disclosure: AI Brand Track is our product. We've included it alongside competitors and described its limitations as plainly as theirs.

Quick picks by use case

Budget / small teams: Otterly.AI (from $29/mo, or $25/mo billed annually), Rankscale (from $17/mo on yearly billing) or LLMrefs ($79/mo)
Enterprise: Profound, Scrunch or AthenaHQ, for broad engine coverage, SSO and API access
Agencies: Rankscale (white-label options on Growth), Profound (a self-serve Agency Growth plan with client workspaces) or Otterly.AI (unlimited team members)
SEO teams already on Semrush or Ahrefs: the Semrush AI Visibility Toolkit or Ahrefs Brand Radar, so your AI data sits next to your SEO data
Pay-as-you-go, no subscription: AI Brand Track. Buy credits that never expire, with no subscription required.

AI visibility tools comparison table

Tool	Best for	AI platforms covered (per vendor site)	Starting price	Free option
AI Brand Track (ours)	Weekly monitoring of the four main assistants, plus pay-as-you-go credits	ChatGPT, Claude, Perplexity, Gemini	$39/mo, or $49 one-time (53 credits)	No (14-day trial for $9, refunded if you're not happy)
Profound	Large brands, enterprise	Up to 9 engines incl. ChatGPT, Perplexity, Gemini, Claude, Copilot, AI Overviews, AI Mode	Custom (Enterprise)	Free trial plan
Peec AI	Marketing and SEO teams	Choose 3 models (e.g. ChatGPT, AI Mode, AI Overviews, Copilot, Gemini) on self-serve plans; up to 13 on Enterprise	$95/mo, reported by PricingSaaS	Not on its pricing page; reported as 7 days
Otterly.AI	Budget monitoring	ChatGPT, AI Overviews, Perplexity, Copilot (Gemini, AI Mode, Claude as add-ons)	$29/mo ($25/mo annually)	7-day free trial, no card
Semrush AI Visibility Toolkit	Semrush users	Platforms such as ChatGPT and Google AI Mode (per Semrush docs)	$99/mo	No free trial for the toolkit
Ahrefs Brand Radar	Ahrefs users, market benchmarks	AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (Claude via Custom Prompts)	See website (shown as €47/mo for Custom Prompts in the EU)	Free AI visibility preview; daily prompts included in paid Ahrefs plans
Scrunch	Mid-market and enterprise	ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta (not split by plan)	$300/mo, or $250/mo billed annually (Starter)	7-day free trial, no card
AthenaHQ	Broad model coverage	Up to 11 models on Starter	$295/mo	Free Essential plan
Rankscale	Flexible credits, agencies	17+ engines on every plan, incl. ChatGPT, Perplexity, Claude, Gemini, AI Overviews, AI Mode, Copilot (per Rankscale)	$17/mo (yearly)	"Try Pro for Free" (length not stated)
LLMrefs	Many engines on one flat plan	ChatGPT, AI Overview, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta	$79/mo	7-day trial

How to choose an AI visibility tool

In our experience, most AI visibility platforms do the same basic job: send prompts to AI assistants, record the answers, and report whether your brand appears. The differences are in the details below.

Platforms covered. List the assistants your buyers actually use. If Google AI Overviews matters to you, make sure the tool tracks it. Not all do, and some charge extra per engine (Otterly.AI, for example, sells Gemini, AI Mode and Claude as add-ons).
Prompt volume. Plans are usually priced by tracked prompts or credits. In our experience, roughly 20-50 prompts covers a focused brand. Agencies and multi-product companies need far more.
Sampling and repeat runs. AI answers can change between runs, models, locations and dates, and in our experience they often do. Daily or weekly repeat runs show you trends. A single run is only a snapshot.
Competitor tracking. You want share of voice against named competitors, not just your own mention rate.
Citations and sources. Seeing which URLs AI tools cite tells you which publications to pitch and which pages to improve.
Sentiment and accuracy. A mention that describes your pricing or features wrongly can do more harm than no mention.
Exports and API. Check for CSV export, Looker Studio or BI connectors, and an API if you report to clients or leadership.
Pricing model. Monthly subscription, annual contract, or pay-as-you-go credits. Annual enterprise pricing suits continuous monitoring. Credits suit occasional audits.

For a deeper look at the metrics themselves, see our AI brand visibility guide.

Free AI visibility tools and the manual alternative

There are a few genuinely free ways to start:

Ahrefs: a free AI visibility preview on the Brand Radar page, and paid Ahrefs plans (Lite and up) include a small daily Custom Prompts quota.
AthenaHQ: a free Essential plan with $25 of credit.
Profound, Scrunch, Rankscale, LLMrefs, Otterly.AI: free trials, mostly 7 days. Peec AI doesn't describe a trial on its pricing page, though third parties report one.

You can also track AI visibility by hand. Write 20-30 prompts your buyers would ask, run them in each assistant, and log the results in a spreadsheet:

Which [category] tools would you recommend for [audience]?
What are the pros and cons of [your brand]?
Top [category] companies in [country]

Record the prompt, platform, date, whether you were mentioned, your position, which competitors were named, and the sources cited. Repeat monthly. It's free but slow. Our step-by-step guide on how to track brand visibility in AI platforms includes a sample log format.

The best AI visibility tools, reviewed

1. AI Brand Track

AI Brand Track is our product.

Best for: teams that want a fast AI visibility analysis plus automatic weekly monitoring of ChatGPT, Claude, Perplexity and Gemini, on a subscription or with pay-as-you-go credits.

You enter your website URL. The tool extracts your brand, industry and keywords, finds competitors, queries ChatGPT, Claude, Perplexity and Gemini with industry prompts, and returns a report in about 60 seconds. See how the AI rank tracker works.

Key features: 0-100 visibility score, competitor rankings, which prompts mention you, sentiment, share of voice, source and citation tracking, CSV/JSON export, automatic weekly monitoring with a trend graph and weekly email, and Boost actions that generate content fixes
Platforms: ChatGPT, Claude, Perplexity, Gemini
Pricing: 14-day Starter trial for $9 (card required; 1 full analysis plus automatic weekly checks of 1 brand with a weekly email; not happy during your 14 days, we refund your $9), then Starter $39/mo (53 credits; one full analysis uses 11) unless cancelled. Pro $69/mo (154 credits). Pay-as-you-go: $49 for 53 credits or $149 for 220 credits, which never expire. Enterprise custom (plans).
Pros: automatic weekly monitoring, a pay-as-you-go option with no subscription, a refundable $9 trial, fast setup from just a URL
Cons: covers 4 assistants and does not track Google AI Overviews, AI Mode or Copilot. Monitoring is weekly, not daily, and there's no white label, client portal, PDF reports or API yet. Newer and smaller than the enterprise platforms.

2. Profound

Best for: large brands and enterprises that want broad engine coverage and enterprise controls.

Key features: Answer Engine Insights, Agent Analytics, Prompt Volumes, AI Marketer and Agents, CSV/JSON exports and API on Enterprise, ChatGPT Shopping, SSO/SAML, unlimited seats
Platforms: up to 9 answer engines on Enterprise, including ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search
Pricing: free Trial plan (50 prompts run daily for 7 days, on ChatGPT, Gemini and AI Overviews). Enterprise is custom.
Pros: among the widest engine coverage listed, with an API and SSO
Cons: no published price for brand plans beyond the free trial, and the trial has no exports or data history

Visit Profound

3. Peec AI

Best for: marketing and SEO teams that want prompt-level tracking with competitor benchmarks.

Key features: daily tracking of visibility, position, sentiment and share of voice, prompt suggestions with relative prompt volume, source and citation analytics, brand perception, recommended actions, crawlability audit, CSV exports. Looker Studio integration on Advanced. API and SSO on Enterprise.
Platforms: self-serve plans let you choose 3 models from a list that includes ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot and Gemini. Enterprise tracks up to 13 models, including Claude, Perplexity, Grok and DeepSeek. Extra models are available as add-ons.
Pricing: Starter (50 prompts), Pro (150), Advanced (350) and Enterprise (custom, annual). Peec's prices load in the browser; PricingSaaS recorded $95, $245 and $495/mo on monthly billing on October 26, 2026, and prompt limits are as reported by Rework.
Pros: unlimited users on every plan, detailed source and perception reporting
Cons: only 3 models on self-serve plans unless you buy add-ons, and API access is Enterprise-only

Visit Peec AI

4. Otterly.AI

Best for: small teams and budget-conscious marketers who want daily tracking.

Key features: daily tracking, brand visibility and sentiment, citation source tracking, recommendations. API and MCP access from Standard.
Platforms: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini, Google AI Mode and Claude are add-ons, priced per plan (on Lite: $9/mo each for Gemini and AI Mode, $29/mo for Claude; more on larger plans).
Pricing: billed monthly, Lite is $29/mo (15 prompts), Standard $189/mo (100 prompts) and Premium $489/mo (400 prompts). Annual billing lowers these to $25, $160 and $422 per month. 7-day free trial with no card.
Pros: low entry price, unlimited team members, tracks AI Overviews
Cons: only 15 prompts on Lite, and engine add-ons raise the real cost

Visit Otterly.AI

5. Semrush AI Visibility Toolkit

Best for: SEO teams already working in Semrush.

Key features: AI Visibility Score, competitor research, prompt research (volume, difficulty, intent), brand performance (share of voice, sentiment, narratives), daily prompt tracking, AI search site audit
Platforms: Semrush's knowledge base names "platforms like Google AI Mode and ChatGPT" without giving a full list
Pricing: $99/mo with 25 tracked prompts and no free trial. Each extra user needs a $99 license. AI tracking also appears in Semrush's combined SEO and AI plans, so check the current pricing page.
Pros: prompt research sits right next to your keyword data
Cons: fewer engines documented than specialist tools, and per-user licensing adds up

Semrush AI Visibility Toolkit details

6. Ahrefs Brand Radar

Best for: Ahrefs users and teams that want market-level benchmarks without setting up prompts.

Key features: Custom Prompts (daily, weekly or monthly checks), AI Visibility Index built on a large prompt database, AI Analytics for AI traffic and bots, AI Sources (YouTube, TikTok, Reddit)
Platforms: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. Custom Prompts also support Claude.
Pricing: paid Ahrefs plans include a daily Custom Prompts quota (5 on Lite, 10 on Standard, 20 on Advanced). Larger Custom Prompts packages and the AI Visibility Index are paid add-ons; when we checked from Europe they were shown from €47/mo and €179/mo. See website for prices in your currency.
Pros: benchmarks work with no setup, and it covers Google's AI surfaces
Cons: pricing has several components, so work out your total cost before committing

Visit Ahrefs Brand Radar

7. Scrunch

Best for: mid-market and enterprise marketing teams.

Key features: custom and industry prompts, personas, page audits, agent traffic monitoring to attribute AI-driven visits, and Google SSO on every plan. Enterprise adds the Enterprise Data API and SAML/OIDC SSO.
Platforms: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta. The pricing page doesn't split them by plan.
Pricing: Starter is $300/mo month-to-month or $250/mo billed annually (350 custom prompts, 1,000 industry prompts, 3 seats), with a 7-day free trial and no card required. Growth is $500/mo ($417/mo annually, 700 custom prompts, 5 seats). Enterprise is custom.
Pros: agent-traffic monitoring and page audits alongside visibility tracking
Cons: high entry price for small businesses, and 3 seats on Starter

Visit Scrunch

8. AthenaHQ

Best for: teams that want the widest model list and content actions in one platform.

Key features: prompt and response analysis, sources and competitor insights, content recommendations, an AI agent, CSV export. Enterprise adds SSO and BI connectors.
Platforms: Essential covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter covers 11 models, including Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral.
Pricing: Essential is free with $25 of credit. Starter is $295/mo (3,600 credits, 1 credit = 1 AI response). Enterprise is custom.
Pros: free entry plan, very wide model coverage on Starter
Cons: API and extra credits are paid add-ons on Starter

Visit AthenaHQ

9. Rankscale

Best for: agencies and teams that want flexible, credit-based tracking.

Key features: visibility, competitor benchmarking, citation and sentiment analysis, query fanout, scheduling from hourly to monthly, REST API (Pro+ and up), white-label options (Growth)
Platforms: 17+ engines on every plan. Rankscale's site names ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, AI Mode, Copilot, DeepSeek, Mistral, Grok and Meta Muse Spark
Pricing: Essentials $17/mo (yearly only), Pro $99/mo, Pro+ $229/mo, Growth $385/mo. Unused credits roll over (up to 2x or 3x) from Pro up. Pro has a "Try Pro for Free" button, but the page doesn't state a trial length.
Pros: low entry point, credit rollover, agency features
Cons: Essentials has only 120 credits and 2 brands, and the credit system takes some getting used to

Visit Rankscale

10. LLMrefs

Best for: small marketing teams that want many engines on one flat plan.

Key features: keyword-based tracking (it generates the prompts from your keywords), weekly AI visibility reports, citation tracking, geo-targeting in 50+ countries, prompt volume estimates, CSV export and API, unlimited team members
Platforms: ChatGPT, Google AI Overview and AI Mode, Gemini, Perplexity, Claude, Grok, Copilot and Meta, with no extra engine fees
Pricing: one "All in One" plan at $79/mo (marked limited time) with 500 prompts. 7-day free trial.
Pros: simple pricing, broad coverage
Cons: reports refresh weekly rather than daily, and you track keywords rather than hand-picked prompts

Visit LLMrefs

If you're still weighing options, our article on what to look for in an AI brand visibility tracker goes deeper on features, and the AI search visibility page explains the core concepts.

FAQ

What are the best AI visibility tools for 2026?

Options worth comparing include Profound, Peec AI, Otterly.AI, Scrunch, AthenaHQ, Rankscale, LLMrefs, the Semrush AI Visibility Toolkit, Ahrefs Brand Radar and AI Brand Track. The best one depends on your budget, the AI platforms you need covered, and how many prompts you'll track. Enterprises that need broad coverage should look at the enterprise platforms, while smaller teams can start with lower-cost or pay-as-you-go tools.

What is the best AI visibility platform?

No single platform is best for everyone. If you need many engines plus SSO and an API, look at enterprise tools such as Profound, Scrunch or AthenaHQ. If you already use Semrush or Ahrefs, their add-ons keep everything in one place. If you want occasional checks without a subscription, a credit-based tool fits better.

How to monitor AI visibility?

Define a fixed set of prompts your buyers would ask, run them on each AI assistant regularly, and record mentions, position, competitors, sentiment and cited sources. Because answers can vary between runs, watch trends over time rather than single results. You can do this manually in a spreadsheet or automate it with an AI visibility tool.

How do you increase AI visibility?

Make sure AI crawlers can access your pages, write answer-first content with clear facts, keep your brand description consistent across profiles, and earn mentions in the third-party sources AI tools cite for your category. Then measure the effect with repeat tracking.

What is AI visibility?

AI visibility is how often and how favorably AI assistants like ChatGPT, Perplexity, Gemini and Claude mention your brand when people ask relevant questions. It's usually measured by mention rate, position, share of voice against competitors, sentiment and citations.

Are there free AI visibility tools?

Yes, with limits. Ahrefs has a free AI visibility preview, and AthenaHQ has a free Essential plan with starter credit. Most of the other tools reviewed above list free trials. The fully free alternative is manual prompt testing logged in a spreadsheet. If you'd like to see your own baseline, AI Brand Track offers a 14-day trial for $9.