AI Search Visibility: Get Your Brand Found by ChatGPT, Perplexity & Gemini
AI search visibility is how often AI assistants name and recommend your brand. This is the hub for everything that drives it — GEO, AEO, LLM SEO, and platform-specific tactics.
Search is splitting in two. People still type queries into Google, but a growing number also ask ChatGPT, Perplexity, Gemini, or read Google's AI Overviews — and those answers tend to name a short list of brands, not ten blue links. If your brand is not on that list, the customer never learns you exist.
AI search optimization is the practice of earning a place on that list. It spans several disciplines, each with its own tactics and search behavior. The pages below break them down. AI Brand Track measures where you stand today in ChatGPT, Claude, Perplexity, and Gemini and recommends what to fix.
The disciplines of AI search optimization
"AI SEO" is an umbrella term. Underneath it sit a handful of distinct practices that overlap but are searched, measured, and optimized differently. Understanding the map is the first step to ranking on it.
- Generative Engine Optimization (GEO) — optimizing to be cited inside generative answers.
- Answer Engine Optimization (AEO) — structuring content to become the direct answer.
- LLM SEO — making your brand and entities legible to large language models.
- Platform tactics — what specifically moves the needle on ChatGPT, Perplexity, and Google AI Overviews.
- AI rank tracking — measuring your share of voice over time so you know what works.
Why AI visibility is now a growth channel, not a science project
Buyers increasingly shortlist vendors by asking an assistant "what are the best tools for X?" The answer usually names only a handful. Those mentions carry the trust of a recommendation, not an ad — and they happen before the prospect ever reaches a search engine or your site.
Unlike classic SEO, you cannot see this in Google Analytics. The conversation happens off your property. The practical way to manage it is to measure what the assistants actually say about you and your competitors, then optimize the sources they read.
How AI Brand Track fits in
AI Brand Track queries ChatGPT, Claude, Perplexity, and Google Gemini with the prompts your buyers use, then scores how often you appear, in what position, with what sentiment, and how you compare to competitors. You get a visibility score, a competitive gap analysis, and concrete recommendations — in about 60 seconds.
Use the guides below to understand each discipline, then run an analysis to see where you actually stand. A 14-day Starter trial costs $9.
Frequently Asked Questions
What is AI search visibility?▾
Is AI search optimization different from SEO?▾
Which AI platforms should I optimize for?▾
How do I measure AI visibility?▾
Keep exploring
Generative Engine Optimization (GEO)
How to get cited inside AI-generated answers.
Answer Engine Optimization (AEO)
Structure content to become the direct answer.
LLM SEO
Make your brand legible to large language models.
How to Rank on ChatGPT
Tactics specific to OpenAI's assistant.
Perplexity SEO
Win the citation-heavy research engine.
AI Rank Tracker
Track your share of voice over time.
See where your brand stands in AI search
Run an analysis across ChatGPT, Claude, Perplexity, and Gemini in 60 seconds. 14 days for $9, then $39/month, cancel anytime.
✓ 14 days for $9 · ✓ Then $39/month, cancel anytime · ✓ Results in 60 seconds