AI Visibility Tool Pricing 2026: Every Plan Compared
AI visibility tool pricing compared: entry prices, prompt limits, trials, white-label costs and hidden add-ons for Profound, Peec AI, Otterly and 16 more tools.
AI visibility tools cost anywhere from $0 to more than $6,000 a month. The lowest published paid entry we found is Rankscale Essentials at $17/mo (billed yearly only). Most self-serve plans for a single brand sit between $29 and $300 a month: Otterly.AI starts at $29, Semrush's AI Visibility Toolkit costs $99, and Scrunch, AthenaHQ and Goodie start between $250 and $300. Profound's pricing page shows only a free trial and a custom Enterprise plan for brands, and Peec AI starts at $95/mo on monthly billing, according to PricingSaaS, which records vendors' pricing pages.
Prices checked on October 27, 2026; vendors change prices often. We took every figure from the vendor's own pricing page or help center unless we say otherwise. Where a page didn't show prices, we say so and name the third-party source we used instead.
Disclosure: AI Brand Track is our product. It appears in the tables below with the same level of detail as everyone else, including what it doesn't do yet.
Why AI visibility pricing is so hard to compare
Every vendor counts something different. Some sell prompts (one question you track). Some sell credits, and a credit means something different everywhere: at AthenaHQ 1 credit = 1 AI answer, at Rankscale 120 credits = up to 480 answers, at Rank Prompt 10 credits = one full report, and at AI Brand Track 11 credits = one full analysis. Some sell brands or projects, and some sell engines one by one. Frequency matters too: 50 prompts checked daily is about seven times as much work as 50 prompts checked weekly.
So before comparing headline prices, write down four numbers for your own needs: how many prompts, how many brands, which AI engines, and how often. Then compare what each plan actually gives you for those four numbers.
AI visibility tool pricing: the comparison table
All prices are per month in the currency the vendor shows. "Annual" means the monthly equivalent when billed yearly.
| Tool | Entry price | Cheapest plan limits | Trial | White label | Agency / per-client cost | Pricing public? |
|---|---|---|---|---|---|---|
| Profound | Free trial, then custom Enterprise | Trial: 50 prompts, daily for 7 days, ChatGPT, Gemini, AI Overviews | Free; card terms not stated | Not mentioned | Agency Growth named in FAQ; no price in our read. Prefer reports $99/mo plus $399/mo per added client workspace | No for brands (Trial and Enterprise only) |
| Peec AI | $95/mo ($80 annual), reported by PricingSaaS | Reported by Rework: 50 prompts, choose 3 models | Not on Peec's pricing page; Dupple reports 7 days, no card | Branded Looker Studio dashboards, no white-label portal described | Agency plans by credits, no prices shown | Brand plans: yes (per PricingSaaS); agency: no |
| Otterly.AI | $29/mo ($25 annual) | 15 prompts, 4 engines, 1 workspace | 7 days, no card, 50 prompts | Looker Studio reports with your branding (Agency Partners) | Agency partner status on Standard and up | Yes |
| Scrunch | $300/mo ($250 annual) | 350 custom prompts, 3 seats | 7 days, no card | Not mentioned | Agency packages on a separate page, no prices | Yes, except Enterprise |
| AthenaHQ | Free Essential; Starter $295/mo | Essential: 300 credits, 5 engines | Free plan instead of trial | Not mentioned | Not published | Yes, except add-ons and Enterprise |
| Goodie | $295/mo | 110 prompts, 5 models, 1 brand | 7 days on Core | Not mentioned | Agency Growth $275/mo, client workspaces from $399/mo | Yes, except Enterprise |
| Rankscale | $17/mo (yearly only) | 120 credits, 2 brands, 17+ engines | "Try Pro for Free"; length not stated | White-label options on Growth ($385/mo, $327 annual) | Growth: 50 brand slots | Yes |
| LLMrefs | $79/mo ("limited time") | 500 prompts, all listed engines, weekly | 7 days | Not mentioned | Unlimited projects on the one plan | Yes |
| LLM Pulse | €49/mo weekly, €79/mo daily | 50 prompts, 1 project, 5 engines | 14 days on weekly plans, payment method required | Enterprise (see notes below) | Partner €1,499/mo for 25 projects | Yes, except Enterprise |
| Trakkr | $100/mo ($83 annual) | 1 brand, 50 prompts, 8 engines, daily | 14 days on Growth | Included on Scale ($500/mo, 10 brands) | +$50/mo per extra brand | Yes |
| Rank Prompt | Free plan; Starter $39/mo billed annually | Free: 10 credits (one report), no card | Free plan instead of trial | From Agency plan ($119/mo billed annually; $149/mo in its FAQ) | Agency Plus adds your domain and client logins | Yes |
| Geneo | Agency Starter $129/mo | 5 client seats, 5,000 credits, 4 engines | Not stated | Included on all agency plans, with custom domain | About $26 per client (our calculation) | Agency yes; brand plans not readable |
| Ayzeo | $39/mo | 1 project, 20 prompts, ChatGPT + AI Overviews | 14 days on Pro, card required | Dashboard (logo, colors) on Pro $149/mo; custom domain on Enterprise from $6,000/mo | Extra project $39 to $49/mo | Yes |
| Geoptie | $49/mo | 15 prompts, 2 brands, 4 of 7 engines, daily | Not stated | White-label reports on Professional ($99/mo) | 10 brands on Professional | Yes |
| Semrush AI Visibility Toolkit | $99/mo | 25 prompts | No free trial | Not covered on the toolkit page | +$99 per extra user and per extra domain | Yes |
| Ahrefs Brand Radar | Needs a paid Ahrefs plan (Lite €119/mo) | Lite includes 5 daily custom prompts | Free AI visibility preview, no trial | None found | Not applicable | Yes |
| SE Ranking | Core €109/mo (€87.20 annual) | 100 prompts tracked daily, 5 LLMs | 14 days, no card | Agency Pack +€59/mo, annual only | Agency Pack includes 30 client seats | Yes |
| HubSpot AEO | Free grader; HubSpot AEO $50/mo | Grader: one-time check on 3 engines | Free grader, no account | Not applicable | Not applicable | Yes |
| AI Brand Track (ours) | $9 for a 14-day trial, then $39/mo | 53 credits/mo (about 4 full analyses), 4 engines, weekly checks | 14 days for $9, card required, $9 refunded if you're not happy | Not available | Not available | Yes |
Pricing for each tool: what you actually get
Profound pricing
Profound's pricing page lists two options. The Trial is free and runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with 5 Prompt Volumes searches and no exports, history or API. Enterprise is "Custom" and tracks up to 9 answer engines (ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search), with CSV/JSON exports, API, SSO/SAML, ChatGPT Shopping and unlimited seats.
The page's FAQ mentions a self-serve "Agency Growth" plan with 400 credits per month per client workspace. The page has a "For brands / For agencies" switch, and our text-based read of it showed no dollar price. Prefer, a competing vendor, reports that the agencies view lists Agency Growth at $99/mo plus $399/mo per added client workspace, and says Profound's self-serve Starter ($99) and Growth ($399) brand plans were on the page on September 14, 2026 and gone by September 16. The current page is consistent with that: for brands it shows only Trial and Enterprise. See our Profound alternatives guide if you need a published price.
Peec AI pricing
Peec AI's pricing page lists Starter, Pro, Advanced and Enterprise. Its prices load in the browser and weren't readable by our text-based check, so we used PricingSaaS, which recorded these prices from Peec's page on October 26, 2026:
| Plan | Monthly billing | Annual billing (per month) | Extra model add-on |
|---|---|---|---|
| Starter | $95 | $80 | $35/mo |
| Pro | $245 | $205 | $85/mo |
| Advanced | $495 | $420 | $165/mo |
| Enterprise | Custom | Custom | Up to 13 models tracked (reported) |
Third-party reviews put the prompt limits at 50, 150 and 350, with a choice of 3 models on each self-serve plan (Rework, updated October 2, 2026). Peec's agency page lists Essential, Growth, Scale and Comprehensive plans by credits (10,000, 25,000 and 65,000) with unlimited client seats and a Looker Studio template you can brand, but no prices. Peec's pricing page doesn't mention a free trial. Dupple, a review site, reports "a one-week free trial with no credit card required" (updated September 17, 2026), but other listings disagree on the card, and we couldn't confirm the terms on a Peec page. More in our Peec AI alternatives guide.
Otterly.AI pricing
Otterly.AI shows two prices per plan, with a toggle for 15% off annual billing:
- Lite: $29/mo ($25 annual), 15 prompts, 1 workspace, no API
- Standard: $189/mo ($160 annual), 100 prompts, unlimited workspaces, API and MCP requests, Looker Studio connector
- Premium: $489/mo ($422 annual), 400 prompts
- Enterprise: custom, from 1,000 prompts
Every plan covers ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, Google AI Mode and Claude are paid add-ons whose price rises with the plan. Claude costs $29/mo on Lite, $109 on Standard and $439 on Premium. The free trial lasts 7 days, needs no card and includes 50 prompts.
Scrunch pricing
Scrunch publishes two self-serve plans. Starter is $300/mo month-to-month or $250/mo billed annually, with 350 custom prompts, 1,000 industry prompts, 3 personas, 5 page audits and 3 seats. Growth is $500/mo or $417/mo annually, with 700 custom prompts and 5 seats. Enterprise is custom. The page lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and AI Overviews, and Meta as covered platforms without splitting them by plan. The 7-day Starter trial needs no card. Any plan can add a seat for $25/mo, and Starter can add up to 5 more seats for $75/mo.
AthenaHQ pricing
AthenaHQ is one of the few tools with a permanent free plan. Essential is free with 300 credits ($25 of credit) across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Starter is $295/mo for 3,600 credits (1 credit = 1 AI response) across 11 models, including Claude, AI Mode, Grok, DeepSeek, Meta AI and Mistral. API access and extra credits are add-ons on Starter, with no price shown. Enterprise is custom.
Goodie pricing
Goodie's Core plan is $295/mo for 1 brand, 110 prompts and 5 models (ChatGPT, AI Overview, Perplexity, AI Mode and Copilot), with a 7-day free trial. Pro is $999/mo for 250 prompts and 8 models. Enterprise is custom. On the agency page, Agency Growth costs $275/mo (billed quarterly or annually) for 10 pitch workspaces a month, and each client workspace is an add-on "from $399/mo."
Rankscale pricing
Rankscale is credit-based, with 17+ engines on every plan:
- Essentials: $17/mo, yearly billing only, 120 credits, 2 brands
- Pro: $99/mo ($84 yearly), 1,200 credits, 10 brands
- Pro+: $229/mo ($195 yearly), 3,000 credits, 25 brands, REST API
- Growth: $385/mo ($327 yearly), 5,500 credits, 50 brands, white-label options and the agency program
- Enterprise: $780/mo ($663 yearly), 12,000 credits, 100 brands
The page says credits are "typically 0.25 credits per engine per prompt." Pro shows a "Try Pro for Free" button, but no trial length. The struck-through list prices were hard to read in the page text, so confirm the exact amount at checkout.
LLMrefs pricing
LLMrefs has one paid plan: All in One at $79/mo, marked "Limited time only." It tracks 500 prompts across ChatGPT, AI Overview, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot and Meta, with "no additional fees" for engines. Reports refresh weekly. It includes unlimited team members and projects, CSV export and API access, plus a 7-day free trial.
LLM Pulse pricing
LLM Pulse prices in euros, excluding VAT, with a weekly and a daily price for every tier. Starter is €49/mo for weekly tracking or €79/mo for daily, with 50 prompts and 1 project. Tiers go up to Partner++ at €3,799/mo weekly. All plans include ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini. Claude, Copilot, Grok and others cost "from 8 € per month, per model." Weekly Starter, Growth and Scale include a 14-day trial that needs a valid payment method; daily plans have no trial.
On white label, the page contradicts itself. The comparison table says white label is an Enterprise feature, while the agency section says "Partner plans bundle multi-client capacity with white-label delivery." Partner costs €1,499/mo (weekly) for 25 projects, about €60 per project by our calculation.
Trakkr pricing
Trakkr has Growth at $100/mo ($83 annually) for 1 brand, 50 prompts per brand and 8 engines checked daily, and Scale at $500/mo ($417 annually) for 10 brands with white-label portals at "no separate white-label fee." Extra brands cost $50/mo. Growth comes with a 14-day trial; the page says you won't be charged if you cancel before it ends, but doesn't say whether a card is required. A done-for-you Managed tier costs $2,500/mo.
Rank Prompt pricing
Rank Prompt starts with a Free plan: 10 credits, enough for one full report, with no card and no time limit. Paid plan cards show prices billed annually: Starter $39/mo ($470/yr, 150 credits), Pro $71/mo, Agency $119/mo and Agency Plus $239/mo. Every plan tracks 6 engines. Agency adds your logo and colors on reports; Agency Plus adds the app on your own domain and read-only client logins.
The plan cards show annual-billing prices. The same page's FAQ and the white-label page quote Agency at $149/mo and Agency Plus at $299/mo, which match the month-to-month prices implied by the page's own savings figures ($1,788 and $3,588 a year). Check the billing period at checkout. Rank Prompt will review a full refund if you contact support within 24 hours of a charge.
Geneo pricing
Geneo's main pricing page didn't show plan prices in the text we could read, so we can't confirm its brand plans. Its agency page does show prices: Agency Starter $129/mo (5 client seats, 5,000 credits), Agency Growth $249/mo (15 seats) and Agency Scale $499/mo (unlimited client seats). All three list white-label branding, a custom domain and a client portal. The FAQ says Geneo covers ChatGPT, Perplexity, AI Overviews and Gemini, so Claude is not on the list.
Ayzeo pricing
Ayzeo Starter is $39/mo for 1 project with 20 prompts on ChatGPT and Google AI Overview. Gemini, Perplexity, Claude and Grok cost $29/mo each, per engine, per project. Pro is $149/mo for 3 projects with 40 prompts each, a 14-day trial (card required), and a white-label dashboard with your logo and colors for agency organizations. A custom domain is only listed on Enterprise, from $6,000/mo.
Geoptie pricing
Geoptie Starter is $49/mo for 15 prompts and 2 brands, tracking any 4 of 7 engines daily. Professional is $99/mo for 100 prompts, 10 brands and white-label reports. Enterprise is $399/mo for 400 prompts and unlimited brands. Annual billing gives 2 months free. No trial is mentioned; there is a free GEO audit tool.
Semrush AI Visibility Toolkit pricing
According to Semrush's knowledge base, the toolkit costs $99/mo with 25 tracked prompts and no free trial. Every extra user needs another $99 license, each extra Brand Performance domain or location costs $99, and 50 more prompts cost $60/mo. Semrush describes coverage as "platforms like Google AI Mode and ChatGPT" without a full list.
Ahrefs Brand Radar pricing
Brand Radar sits on top of a paid Ahrefs plan. When we checked, Ahrefs' pricing page showed Lite at €119/mo, Brand Radar AI "from €179/mo" and custom prompt packages from €46.7/mo. Prices are shown in your local currency, so yours may differ. The Brand Radar page says paid plans include daily custom prompts: 5 on Lite, 10 on Standard, 20 on Advanced. A free AI visibility preview is available without a plan.
SE Ranking pricing
SE Ranking's Core plan is €109/mo (€87.20 billed annually) and includes 100 prompts tracked daily across 5 LLMs, alongside its SEO tools. An AI Search add-on costs €79/mo (€63.20 annually). The 14-day trial needs no card and includes 20 AI prompts a day. The Agency Pack adds white-label platform and reporting plus 30 client seats for +€59/mo, on annual billing only.
HubSpot AEO pricing
The HubSpot AEO Grader is free and one-time. It checks GPT-5.4 mini, Perplexity and Gemini and returns a score out of 100 on five dimensions. No account is needed, though you fill in a form to see full results. For ongoing tracking, HubSpot says its AEO product costs "$50/month – no HubSpot subscription required," and is included in Marketing Hub Pro and Enterprise.
AI Brand Track pricing
All our prices are on /plans:
- Starter trial: $9 for 14 days (card required), including 1 full analysis plus automatic weekly checks of 1 brand with a weekly email. Then $39/mo unless you cancel. Not happy during your 14 days? We refund your $9 (the trial fee).
- Starter: $39/mo, 53 credits a month. One full analysis uses 11 credits.
- Pro: $69/mo, 154 credits a month.
- Pay-as-you-go: Single Analysis $49 (53 credits) or Credit Pack $149 (220 credits). Credits never expire.
Every plan covers ChatGPT, Claude, Perplexity and Google Gemini. Claude is not an add-on. You get weekly monitoring with a trend graph and weekly email, competitor benchmarking, share of voice, sentiment, source and citation tracking, CSV/JSON export, and Boost actions that generate content fixes.
What we don't offer yet: white label, a client portal, PDF reports, daily tracking and an API. We also don't track Google AI Overviews, Google AI Mode or Copilot. If you need any of those today, one of the tools above will suit you better. See how the AI rank tracker works.
Hidden costs to watch for
The entry price is rarely the full price. These are the costs that most often change the total:
- Engine add-ons. Several tools include only 2 to 5 engines and sell the rest separately. Claude is the most common add-on: $29 to $439/mo at Otterly.AI depending on the plan, from €8/mo at LLM Pulse, and $29/mo per project at Ayzeo. Peec AI reportedly charges $35 to $165/mo per extra model.
- Credits that don't map to prompts. A credit can mean one answer (AthenaHQ), about four answers (Rankscale) or a tenth of a report (Rank Prompt). Work out how many prompt × engine × run combinations you get per month before comparing.
- Annual-only billing. Rankscale Essentials is yearly only, Rank Prompt's headline prices are annual, and SE Ranking's Agency Pack is annual only. The monthly figure you see is not always a monthly commitment.
- Per-domain, per-user and per-brand pricing. Semrush charges $99 for each extra user and each extra domain. Trakkr charges $50 per extra brand. Goodie's client workspaces start at $399/mo each.
- Daily vs weekly. LLM Pulse charges €79 instead of €49 for daily tracking on Starter. Daily data is useful for volatile categories, but many brands only act on weekly or monthly trends.
- Sales-gated white label. If you're an agency, check whether white label has a published price. It ranges from included (Trakkr Scale, Geneo) to Enterprise-only in LLM Pulse's comparison table (its agency section also mentions white label on Partner plans) or from $6,000/mo for a custom domain (Ayzeo).
- Seats. Some tools include unlimited seats; Scrunch Starter includes 3, with extra seats at $25/mo each (or up to 5 more for $75/mo).
What AI visibility tracking actually costs to run
Vendors' prices are tied to a real cost: every tracked prompt is a paid API call to each AI engine, every time it runs. The volume grows quickly:
| Setup | AI answers per month |
|---|---|
| 50 prompts × 4 engines × weekly | about 870 |
| 50 prompts × 4 engines × daily | about 6,000 |
| 50 prompts × 9 engines × daily | about 13,500 |
| 25 clients × 50 prompts × 4 engines × weekly | about 21,700 |
Each answer has an API cost for the vendor, which varies with the model and whether web search is used. That is why daily tracking and more engines usually cost more, and why plans with unusually generous limits often run less frequently (LLMrefs refreshes weekly, for example).
The practical point: don't pay for daily runs on every prompt unless you'll act on daily changes. For most brands, weekly tracking of a focused prompt set, plus a deeper check after a launch or content change, gives you the trend for a fraction of the cost.
How to choose by budget
- $0: use free options to get a baseline. AthenaHQ Essential, the Rank Prompt free plan, the HubSpot AEO Grader and the Ahrefs free preview all cost nothing. You can also track prompts by hand in a spreadsheet.
- Under $50/mo: Rankscale Essentials ($17, yearly), Otterly.AI Lite ($29, 15 prompts), Rank Prompt Starter ($39 billed annually), Ayzeo Starter ($39), AI Brand Track Starter ($39, with Claude and Gemini included), LLM Pulse Starter (€49) and Geoptie Starter ($49).
- $50 to $150/mo: LLMrefs ($79, 500 prompts weekly), Peec AI Starter (reported $95), Semrush ($99), Trakkr Growth ($100, daily), Geoptie Professional ($99) and AI Brand Track Pro ($69).
- $250 to $500/mo: Scrunch, AthenaHQ Starter, Goodie Core, Rankscale Growth and Trakkr Scale (10 brands with white label).
- Enterprise: Profound, Scrunch, AthenaHQ, Goodie and Peec AI Enterprise, when you need SSO, an API, many engines and dedicated support.
For a features-first comparison, see our best AI visibility tools roundup.
FAQ
How much does Profound cost?
Profound's pricing page shows a free trial (50 prompts daily for 7 days on ChatGPT, Gemini and AI Overviews) and a custom-priced Enterprise plan. No self-serve brand price is published. Prefer, a competing vendor, reports that $99 and $399 self-serve brand plans were removed in September 2026 and that agency pricing is $99/mo plus $399/mo per added client workspace.
How much does Peec AI cost?
Peec's prices load in the browser and weren't readable by our text-based check, so we cite PricingSaaS, which recorded Starter at $95/mo, Pro at $245/mo and Advanced at $495/mo on monthly billing ($80, $205 and $420 annually) on October 26, 2026. Enterprise is custom.
Is Peec AI free?
No. Peec AI's pricing page lists no free plan and doesn't mention a trial. Dupple reports a one-week free trial with no card required, but we couldn't confirm that on a Peec page.
What is the cheapest AI visibility tool?
The lowest published paid entry we found is Rankscale Essentials at $17/mo, billed yearly. Among monthly plans, Otterly.AI Lite is $29. Free options include AthenaHQ Essential, the Rank Prompt free plan and the free HubSpot AEO Grader. Cheapest isn't always lowest total cost, so check engine add-ons and prompt limits.
Which AI visibility tools offer white label?
With a published price: Trakkr (Scale, $500/mo), Rank Prompt (Agency and Agency Plus), Geneo (from $129/mo), Rankscale (Growth), Ayzeo (dashboard on Pro, custom domain on Enterprise), Geoptie (white-label reports on Professional) and SE Ranking (Agency Pack). LLM Pulse lists it on Enterprise in its comparison table, and its agency section mentions white-label delivery on Partner plans. AI Brand Track does not offer white label yet.
How much does HubSpot AEO cost?
The HubSpot AEO Grader is free. Ongoing tracking with HubSpot AEO costs $50/month without a HubSpot subscription, and is included in Marketing Hub Pro and Enterprise, according to the same page.
How much does an AI visibility tracker cost per month?
For one brand, most self-serve plans cost $29 to $300 a month, with enterprise plans priced on request. The biggest drivers are the number of prompts, the number of AI engines, and whether tracking runs daily or weekly.
Does AI Brand Track charge extra for Claude?
No. ChatGPT, Claude, Perplexity and Google Gemini are included in every AI Brand Track plan. We don't track Google AI Overviews, AI Mode or Copilot. All prices are on our plans page, and you can start a 14-day trial for $9.