Profound Alternatives 2026: 10 Tools With Public Prices
Profound now lists only a free trial and custom Enterprise pricing for brands. Compare 10 Profound alternatives with published prices, strengths, weaknesses and best fit.
The best Profound alternatives depend on why you're leaving. If you want a published price, Scrunch ($250 to $300/mo), AthenaHQ ($295/mo) and Goodie ($295/mo) are the closest in scope. If you want something cheaper, Peec AI (reported from $95/mo), Otterly.AI (from $29/mo), Rankscale (from $17/mo billed yearly), LLMrefs ($79/mo) and Trakkr ($100/mo) all publish self-serve plans. Profound itself now lists only a free trial and custom Enterprise pricing for brands.
Prices checked on October 27, 2026; vendors change prices often. Each price links to the vendor's own pricing page unless we say otherwise.
Disclosure: AI Brand Track is our product and is one of the alternatives below. We've listed its limitations as plainly as everyone else's.
What is Profound?
Profound is an AI visibility platform built for large brands. It tracks how answer engines such as ChatGPT, Perplexity, Gemini, Claude, Copilot and Google's AI surfaces mention and cite a brand, and adds data that most trackers don't have:
- Prompt Volumes / Conversation Explorer: Profound describes this as "a dataset of hundreds of millions of real, consented user conversations," updated weekly, showing what people ask AI assistants (Profound).
- Agent Analytics: "infrastructure-level monitoring of AI crawler and bot behavior," with integrations for major CDN and hosting providers (Profound).
- Enterprise features: up to 9 answer engines, ChatGPT Shopping, CSV/JSON exports, API, SSO/SAML and unlimited seats (Profound pricing).
Profound pricing in October 2026
Profound's pricing page shows two plans:
| Plan | Price | Prompts | Engines | Notes |
|---|---|---|---|---|
| Trial | Free | 50 prompts, daily for 7 days | ChatGPT, Gemini, Google AI Overviews | 5 Prompt Volumes searches; no exports, history or API |
| Enterprise | Custom | Custom | Up to 9, incl. Claude, Copilot, AI Mode, Perplexity | API, SSO/SAML, ChatGPT Shopping, unlimited seats |
The page's FAQ also mentions a self-serve "Agency Growth" plan with 400 credits per month per client workspace, but our text-based read of the page showed no price for it.
Profound used to publish cheaper self-serve plans. According to Prefer, a competing vendor that tracks this market, Profound's Starter ($99/mo) and Growth ($399/mo) brand plans were on the pricing page on September 14, 2026 and gone by September 16. The same source reports that the page's agencies view lists Agency Growth at $99/mo plus $399/mo per added client workspace. We couldn't confirm either point on a Profound page. What we can confirm is that the current page lists only Trial and Enterprise. For brands, that means a free trial or a sales conversation. Agencies have the self-serve Agency Growth plan named in the FAQ, but we couldn't read its price on Profound's page.
That's the main reason people search for Profound alternatives: they want a price they can see before they talk to anyone. For every vendor's numbers side by side, see our AI visibility tool pricing comparison.
Who should stay with Profound
Profound is a strong choice if you need the things it does that few others do:
- Prompt research based on real conversation data. If knowing what people actually ask is central to your content strategy, Prompt Volumes is hard to replace.
- AI crawler and bot analytics tied into your CDN, alongside visibility tracking.
- Enterprise requirements like SSO/SAML, an API, unlimited seats, dedicated support and up to 9 engines in one contract.
- Budget for a custom contract. If you were going to spend enterprise money anyway, the missing price list matters less.
If that's you, the alternatives below are more likely to be add-ons than replacements.
Profound alternatives compared
| Tool | Entry price | Engines on entry plan | Trial | Best for |
|---|---|---|---|---|
| Scrunch | $300/mo ($250 annual) | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta (not split by plan) | 7 days, no card | Mid-market teams wanting an enterprise-style platform with a price |
| AthenaHQ | Free; Starter $295/mo | 5 free, 11 on Starter | Free plan | Widest model list plus content actions |
| Goodie | $295/mo | 5 (ChatGPT, AI Overview, Perplexity, AI Mode, Copilot) | 7 days | Teams wanting Profound-like scope for one brand |
| Peec AI | Reported $95/mo (PricingSaaS) | Choose 3 models (reported) | Not on Peec's pricing page; reported as 7 days | Marketing and SEO teams wanting daily prompt tracking |
| Otterly.AI | $29/mo ($25 annual) | ChatGPT, AI Overviews, Perplexity, Copilot | 7 days, no card | Small budgets that need AI Overviews |
| Rankscale | $17/mo (yearly only) | 17+ | "Try Pro for Free" | Many engines on a small budget |
| LLMrefs | $79/mo | ChatGPT, AI Overview, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta | 7 days | Many prompts on one flat plan |
| Trakkr | $100/mo ($83 annual) | 8, daily | 14 days | Daily tracking; agencies on Scale |
| Semrush AI Visibility Toolkit | $99/mo | "Platforms like Google AI Mode and ChatGPT" | No free trial | Teams already on Semrush |
| AI Brand Track (ours) | $9 for 14 days, then $39/mo | ChatGPT, Claude, Perplexity, Gemini | 14 days for $9, card required; $9 refunded if you're not happy within 14 days | Transparent pricing, weekly monitoring and fixes |
The 10 best Profound alternatives
1. Scrunch
Price: Starter $300/mo month-to-month or $250/mo billed annually; Growth $500/mo ($417 annually); Enterprise custom.
- Strengths: 350 custom prompts and 1,000 industry prompts on Starter, personas, page audits and agent traffic monitoring. The free trial is 7 days with no card. It's the closest thing to an enterprise platform that still publishes a price.
- Weaknesses: 3 seats on Starter; extra seats cost $25/mo each, or up to 5 more for $75/mo on Starter. SAML/OIDC SSO and the Enterprise Data API are Enterprise-only (Google SSO is on every plan).
- Best for: mid-market marketing teams that want Profound-style depth at a visible price.
2. AthenaHQ
Price: Essential free (300 credits); Starter $295/mo (3,600 credits, 1 credit = 1 AI response); Enterprise custom.
- Strengths: 11 models on Starter, including Claude, Grok, DeepSeek, Meta AI and Mistral. Content optimization agent, on-page and off-page actions, CSV export and unlimited seats.
- Weaknesses: API access and extra credits are add-ons on Starter with no published price.
- Best for: teams that want the broadest engine list and content actions without an enterprise contract.
3. Goodie
Price: Core $295/mo (1 brand, 110 prompts, 5 models); Pro $999/mo (250 prompts, 8 models); Enterprise custom.
- Strengths: a scope close to Profound's: its plan comparison lists an AEO content writer, agent and crawler analytics, and agentic commerce visibility. 7-day trial on Core, unlimited seats.
- Weaknesses: 1 brand on Core and Pro, and a large jump from $295 to $999. Agency client workspaces start at $399/mo each, and API access is listed on Enterprise.
- Best for: single-brand teams that want enterprise-style features at a published price.
4. Peec AI
Price: Peec's pricing page loads prices in the browser, which our text-based check couldn't read. PricingSaaS recorded them from Peec's page: Starter $95/mo, Pro $245/mo and Advanced $495/mo (monthly billing) on October 26, 2026.
- Strengths: daily tracking, source and citation analysis, competitor benchmarks, and agency plans with unlimited client seats and a Looker Studio template you can brand (Peec for agencies).
- Weaknesses: self-serve plans reportedly cover 3 models (Rework), with extra models from $35/mo (PricingSaaS). API and SSO are reportedly Enterprise features (Rework).
- Best for: marketing and SEO teams that want a dedicated daily tracker. Compare it in our Peec AI alternatives guide.
5. Otterly.AI
Price: Lite $29/mo ($25 annually, 15 prompts); Standard $189/mo (100 prompts); Premium $489/mo (400 prompts).
- Strengths: low entry price, tracks Google AI Overviews and Copilot on every plan, API and MCP from Standard, and a 7-day trial with no card.
- Weaknesses: Gemini, AI Mode and Claude are add-ons. Claude alone is $29/mo on Lite and $439/mo on Premium.
- Best for: small teams that care most about Google's AI Overviews.
6. Rankscale
Price: Essentials $17/mo (yearly only); Pro $99/mo; Pro+ $229/mo; Growth $385/mo; Enterprise $780/mo.
- Strengths: 17+ engines on every plan, credit rollover on Pro and up, white-label options and an agency program on Growth.
- Weaknesses: Essentials has only 120 credits and 2 brands, and the REST API starts on Pro+. Trial length isn't stated.
- Best for: budget-conscious teams that want the widest engine coverage.
7. LLMrefs
Price: All in One $79/mo ("limited time"), 500 prompts.
- Strengths: all listed engines with no extra fees, unlimited projects and team members, CSV export and API, 7-day trial.
- Weaknesses: reports refresh weekly, and you track keywords that LLMrefs turns into prompts rather than writing every prompt yourself.
- Best for: small teams and agencies that want breadth on one simple bill.
8. Trakkr
Price: Growth $100/mo ($83 annually), 1 brand; Scale $500/mo, 10 brands; extra brands $50/mo.
- Strengths: 8 engines checked daily, a 14-day trial, and white-label portals included on Scale with no separate fee.
- Weaknesses: one brand on Growth, so multi-brand teams jump to $500. The page doesn't say whether the trial needs a card.
- Best for: agencies that want published white-label pricing.
9. Semrush AI Visibility Toolkit
Price: $99/mo with 25 prompts; +$60/mo for 50 more prompts.
- Strengths: prompt research and AI visibility next to your existing keyword data.
- Weaknesses: no free trial, $99 for each extra user and each extra domain, and Semrush doesn't publish a full engine list.
- Best for: SEO teams already living in Semrush.
10. AI Brand Track
AI Brand Track is our product.
Price: 14-day Starter trial for $9 (card required), which includes 1 full analysis and automatic weekly checks of 1 brand with a weekly email. Not happy during your 14 days? We refund your $9 (the trial fee). Then Starter $39/mo (53 credits; one full analysis uses 11), Pro $69/mo (154 credits), or pay-as-you-go: $49 for 53 credits or $149 for 220 credits that never expire. Every price is on /plans.
- Strengths: ChatGPT, Claude, Perplexity and Gemini included in every plan, with no engine add-ons. Weekly monitoring with a trend graph and weekly email, competitor benchmarking, share of voice, sentiment, source and citation tracking, CSV/JSON export, and Boost actions that generate content fixes.
- Weaknesses: we don't track Google AI Overviews, AI Mode or Copilot. There's no white label, client portal, PDF reports, daily tracking or API yet, and nothing like Profound's conversation dataset or bot analytics.
- Best for: teams that left Profound because of unpublished pricing and want a smaller, transparent tool for the four main assistants. See how the AI rank tracker works.
How to choose a Profound alternative
- Decide which Profound features you'll actually miss. If it's Agent Analytics, Scrunch (agent traffic monitoring) and Goodie (agent and crawler analytics) list similar features. If it's Prompt Volumes, Profound's conversation dataset is hard to replace. If it's just tracking, almost any tool here will do.
- List your engines. Need Google AI Overviews? Otterly.AI and Goodie cover it on their entry plans. Need Claude? Check whether it's included or an add-on.
- Count prompts × engines × frequency. That's what you're really buying. Our pricing guide explains the hidden costs.
- Test with the same prompts. Run your top 20 prompts through two or three trials and compare the answers each tool records.
For a broader feature comparison, read our roundup of the best AI visibility tools.
FAQ
How much does Profound cost?
Profound's pricing page lists a free trial and a custom-priced Enterprise plan. No self-serve brand price is shown. A competing vendor, Prefer, reports that agency pricing is $99/mo plus $399/mo per added client workspace.
Did Profound remove its Starter and Growth plans?
Prefer, a competing vendor, reports that the $99 Starter and $399 Growth brand plans disappeared from Profound's pricing page between September 14 and 16, 2026. Profound hasn't announced this in a source we found, but its current pricing page shows only Trial and Enterprise.
Is there a free version of Profound?
Profound offers a free trial with 50 prompts tracked daily for 7 days on ChatGPT, Gemini and Google AI Overviews. It has no permanent free plan. AthenaHQ and Rank Prompt are alternatives with free plans.
What is the cheapest Profound alternative?
The lowest published paid entry we found is Rankscale Essentials at $17/mo billed yearly. Otterly.AI Lite costs $29/mo, and AI Brand Track Starter costs $39/mo after a $9, 14-day trial.
Which Profound alternative is closest for enterprises?
Scrunch, AthenaHQ and Goodie are the closest in scope, and all three publish an entry price before Enterprise. Each also has a custom Enterprise tier: Scrunch lists SAML/OIDC SSO and an Enterprise Data API there, Goodie lists MCP and API access, and AthenaHQ lists API access.
Which Profound alternatives offer white label for agencies?
Trakkr includes white-label portals on Scale ($500/mo), and Rankscale offers white-label options on Growth. AI Brand Track does not offer white label yet.
Does AI Brand Track replace Profound?
For tracking ChatGPT, Claude, Perplexity and Gemini with published prices, it can. It doesn't replace Profound's conversation data, bot analytics, Google AI Overviews tracking, API or SSO. Start a 14-day trial for $9 to compare with your own prompts.